Facebook said their main purpose is to help growing businesses. Especially small entrepreneurs who sell goods and services in limited ways but also have the potential to enter the global market. In this case, countries like Bangladesh are also part of their plan.
During a day-long program at APC’s press day at Singapore’s Singapore office, top social media executives said many small and medium entrepreneurs have unique ideas. But they do not have the ability to promote traditional media.
They claim that Facebook is working to grow businesses worldwide. Karen Tao, head and vice-president of the Asia-Pacific business group on Facebook, said Facebook is currently supporting 14 million business people globally.
Facebook is helping local entrepreneurs find opportunities internationally, he said.
Referring to a survey, he added that one in three women and one in 10 women entrepreneurs in the Asia-Pacific region are using Facebook to develop businesses.
Karen claims these women have a positive outlook on the future business and are developing fast.
James Tan, director of product marketing for the Asian Pacific region in the region, said countries like Bangladesh are also part of their plan.
At the beginning of the day, Dan Neary, vice president of the region for the world’s largest social network, said they were working on a number of new issues, prioritizing local businesses.
According to him, Facebook Pay and Digital Wallet Calibra will be leading the market in the coming days.
The financial services media is under the control of Calibra Facebook. This will allow people to enter and participate in the Libra network.
Digital wallet Calibra is set to launch for blockchain technology-driven new global currency Libra. It will be possible to pay for tea or coffee or local travel bills without cash.
This digital wallet will be available as Messenger, WhatsApp and standalone app. The app is expected to launch by 2020.
The Facebook pay will be available on Facebook and Messenger in the United States for donations, video games, ticket purchases and person-to-person payments.
Dan Neary said that at present, 100 million people do not have access to financial services. We have targeted these huge people.
In various presentations, Facebook has shown that the demand for the use of messaging platforms is increasing compared to open platforms around the world. Because of this, Facebook is working on the development of this messaging platform using WhatsApp and Messenger in different countries.
Facebook has launched business in eleven countries in the Asia-Pacific. This business will be expanded in other markets as well.
According to Facebook officials, e-commerce has now become a social business in the area. In that case, we are using this medium to connect entrepreneurs and entrepreneurs. Social businesses are evolving.
James Tan also claims Facebook is working in the fight against terrorism and social crime.
Already, 17 lakh 20 thousand fake accounts have been closed in the first four months of this year. In addition, 62 million posts on suicide have been removed from Instagram.
Facebook plans to organize 20 million training in 2020 to reduce harassment.
Due to the huge popularity of social media, it is not limited to personal use only. Rather, it is notable for its commercial and institutional use. If you run a business, social media can be a great medium for your campaign. For this, there are arrangements for keeping business accounts on various platforms including Facebook, Instagram, Twitter, Google Plus, LinkedIn. This year’s article on how social media can be used to grow your business. No specific platform was emphasized here. There are some general suggestions.
Be thoughtful about who you want to run your business campaign with.
The range of social media is huge. They have users of different ages but their needs do not go with your product or service. So plan exactly what kind of customers you want to attract. If you have trouble deciding on this, arrange for a survey or survey. Remember that investing in social media is a kind of business investment for you.
Focus on building a brand.
We have a good idea about the names of certain products or services. This good idea works even if we don’t know the organization associated with that product or service. Here is the importance of branding.
Just like the rest of the ten other businesses on social media, just post something interesting to followers, not just your business. Let’s say you sell sarees. In this case, by posting a picture with the price of saree, please publish an article about how saree looks good on any occasion. Or make a video where a saree designer shows up to do his work. Create content like this and share it with followers. This means your contacts will not be limited to the business of sarees. Instead, you can build a brand by focusing on the saree.
Speak in Customers’ Languages
The use of formal language in business is noteworthy and expected. But on social media, most people are in a light mood. So, speaking in the Syriac language is less. Consider this in your business campaign.
Find out how your followers talk about social media. Have ideas about their likes and dislikes. Accordingly adjust the status of your business page in different content languages, including images, videos.
Listen to customers.
Social media is a kind of free customer service. So take seriously the comments your followers make on the content of your business page. Even if someone speaks negatively, understand the problem and take necessary action. It is important to try to give the best possible help when someone is having problems.
Give regular updates.
You have to spend time on social media for business promotion. This does not require posting hourly content. Update your business page at a certain time – when most of your followers are active.
In today’s era, it is very important to have an Instagram marketing strategy. Instagram is a place. With over a billion monthly active users (as of June 2018 data), Instagram is one of the most important platforms for companies large and small. This is why it is important to have an Instagram marketing strategy.
Photo sharing apps can be a burden or benefit to your organization. It is up to you to develop an Instagram strategy for your business that will help you attract new customers. In this post, five strategies for finding, attracting and transforming potential leads for trusted customers are presented.
To convert your account to a Business Profile, you need to link it to your Facebook Fan Page.
Tap the gear icon on the Instagram app. Then click on “Switch to Business Profile” and connect to Facebook.
When you’re ready for technical issues, add your contact information. You can enter your phone number, physical address or email.
Your profile on Instagram is a place where you can place a link on your website or landing page. Creating a dedicated landing page just for your Instagram activities is a great way to measure the impact of your promotions. With Google Analytics, you can find out the number of visitors, time on site, bounce rate and more.
Instagram has made the use of hashtags popular. These are now one of the essential features of the stage. You can add up to 30 hashtags per post, and it matters what you choose. There are three main strategies for selecting the right hashtag:
Use popular hashtags that are already searched on Instagram – there are trending trendy hashtags that people can look like #Love, #Instagood or #PhotoPhoto;
Specific research hashtags for your business – You’ll probably get less followers, but they’re more interested in what you have to pay;
Use hashtags designed to attract new followers like #Like or #Follow. I strongly advise you not to use this method. You can quickly build a huge follower base, but users will not be involved with your brand. Quality beat when it comes to creating Instagram growth strategies. It’s good to have a small number of followers, but there are followers who are actually responding to your proposal.
Develop Instagram tactics to get followers. Build relationships with other users by liking other people’s posts and leaving comments. Stay connected to other users as this will help you grow your own followers.
How to find new followers? Here are some useful techniques to do this:
Connect your Instagram account to Facebook. First, you can enable cross-reference photos and stories on both platforms. Second, you’ll see who among your Facebook friends is using Instagram. They will also receive a notification that you have joined the social platform, so they can immediately follow you on Instagram;
Find influencers and companies in your niche. Follow them and engage with your followers. If someone is already interested in a similar product, they will probably be interested in you;
Follow hashtags related to the industry. Instagram gives you the opportunity to follow specific hashtags, not just profiles. Find hashtags relevant to your industry and try to reach out to a community interested in a given topic.
Take part in social media. This Instagram strategy will not only help you gain new followers but make your company socially responsible. From a public relations standpoint, it’s like winning a gold medal at the Olympics. Create consistent Instagram content.
Instagram is a visual platform, so you should pay attention to the content you post. It’s important for the Instagram strategy to align your posts with your overall brand defects.
