April 2021

Like any other platform, Twitter has evolved since its inception. Jack Darcy, Noah Glass, Biz Stone and Evan Williams became a powerful platform for business advertising in March 2006 to help people effectively network online. It says that 82% of Twitter users follow brands or companies which means if you haven’t started using Twitter Ads for your business yet, it’s time to explore and learn how to integrate it into your social media marketing strategy.

Set up a Twitter advertising account

If you want to set up a Twitter ad, you must have a Twitter account.

If you have a Twitter account, you’ve already taken the first step! Make sure your profile has a complete bio, a description about you, and the relevant profile picture, etc. If you have an incomplete profile, you will be asked re-verify your profile.

There is a Twitter advertising qualification that you need to fill out before running a Twitter ad. These are — your account must adhere to all Twitter policies, activate Twitter account, have a profile picture and a title image.

Choose the type of Twitter promotion

Now that you’ve set up a Twitter account, you need to decide how you want to start promoting. Also, decide what you want to promote through your promotion. This can increase awareness, engagement of tweets, followers, website clicks, app installs, etc. Also remember who you are targeting concerning age group, location, language, interest, etc.

Create a Twitter ad

With the campaign type chosen, it’s time to create a Twitter ad.

Start by naming your promotion, select your audience, set your budget, choose your creativity. Decide when you want to run your promotion.

You can start your campaign right away, run seamlessly, or you can choose start and end dates yourself.

Notice the audience

With the creation of Twitter ads, it’s time to target the right audience. Indicate the type of ads you want to target.

You can narrow down your target audience based on these criteria: location, gender, language, device used, platform, keywords used, followers used, target the audience, target the audience, etc. These vary and depending on the criteria, you want to exclude. Depending on your audience, your ads are sure to be seen by the right people Ray Twitter lets you choose the depth of your criteria.

Set your budget

Now that you’ve chosen an audience, decide how much you want to invest in advertising. You need to set a maximum daily budget.

Like Google Ads, you can also set up a total budget for ads. That means the campaign will be shut down once. The budget hits.

Choose your creativity

Last but certainly not least, design your creativity. This is where you decide what your promotion will actually look like. Remember to optimize your creative for the Twitter platform.

Usually, you will be asked to compose a tweet or select a tweet. If you have any previous tweets that performed well, you can probably use them or you can create a whole new tweet.

Once you’ve set up the budget and completed the entire look and feel, click the launch button to get started!

And there you go! You’re all set with your own Twitter ads!

Twitter ads are a great way to boost your posts increase the desired action from your target audience.

“Business development with Linkedin ads campaign”

It is possible to get all the right tools for the job and still not get the best results. Choosing the best equipment is a good first step. But more important is knowing how to use them.

We use these tools every day to grow our equipment, and we want to make sure you know how to use them to their full potential.

We recently created a page that takes a deep look at how to advertise on LinkedIn. Consider this post your quick guide: This is an overview of the process to keep you going.

The LinkedIn Audience Network is a feature that allows advertisers to target their target audience with content sponsored by thousands of partner apps and websites. When creating your promotion you can enable this feature so that your ad appears in a number of places outside of LinkedIn.

If self-serve ad campaigns don’t run, try the LinkedIn marketing partner program.

The program partners businesses with a slate of handpicked companies that specialize in helping you meet your marketing goals. Whether you need help to target your audience more effectively, increasing engagement or scaling your promotions, here are more than 60 partner companies available.

Here are seven steps to successful LinkedIn advertising.

1. Choose self-service or managed campaigns

LinkedIn’s holistic advertising platform makes it quick and easy to get started on a self-service campaign with text ads and sponsored content. 

For more strategic approaches that attract premium audiences, try LinkedIn’s account-managed advertising. This service aims to optimize, connecting you with a dedicated team of LinkedIn experts to assist you at every stage of the process.

2. Get started with the Campaign Manager

The Promotions Link Manager is the focus of your LinkedIn advertising activity. There you will find detailed results for your ads’ performance, including demographics of the members clicking on your ads, sponsored content, and more.

Before you proceed you should take a few minutes to get started with the Campaign Manager.

3. Choose your ad format

Choose whether to create sponsored content, text ads.

Sponsored content appears locally on LinkedIn member feeds, whether they’re on desktops, laptops or mobile devices. These updates were already a hit to your existing followers, so, they could possibly appeal to a wider audience.

Text ads are simple but effective ads that appear next to, at the top, or bottom of a LinkedIn member’s feed. Keep your copy short and compelling, and use a dynamic visual for best results.

4. Create your ad

For sponsored content, you can choose an update or showcase page in your organization to promote or create new sponsored content. Try to make multiple versions of your sponsored content creatively, to see what results get the best.

For text ads, you can specify a link that will open when the ad is clicked, then add an image, title, and overview. You can run up to 15 variations of a text ad at a time. It’s best to start with a variation, then focus on the top performers.

5. Target your ads

The biggest benefit of advertising in LinkedIn is being able to target based on first-party, self-reported information. After you select the criteria, the campaign manager will display your estimated target the audience size in the bar on the right. At the same time, do not leave the relevance for large numbers.

Enable LinkedIn’s algorithm to find and target similar audiences with the audience you specify. This is a good way to find potential LinkedIn members that you have overlooked.

6. Set your budget

You can choose to bid on cost-per-click (CPC) or cost-per-impression (CPM) bids. Use CPC if the click is directly related to a webinar’s registration or conversion such as a lead capture. CPM is more effective at raising brand awareness.

The promotional campaign will suggest bid limits to show your ad. You only pay enough to defeat the good second the highest bidder at the upper end of the proposed range, this is not necessarily your highest bid.

7. Measure and optimize

It’s important to constantly review your results, turn off low-performing ads, and promote high-performing ones. Keep an eye on the metrics provided in the Campaign Manager and keep testing for new changes based on your initial results.

Tools we create are designed to help you market with the important things on LinkedIn. Use this quick guide to get started, and we’ll continue to develop and refine the platform to help you achieve amazing re average.

A LinkedIn ad campaign will only target the audience. A net is a very wide cast, and you can’t hit your performance and budgeted goals. Minimize the chances of you connecting to valuable LinkedIn members that are too small from the net.

The ability to target LinkedIn lets you target audiences based on location, company, agency industry, age, gender, education, work experience, job title, interest, group and more.

A good place to start is to familiarize yourself with your customer profiles and look for overlap. Then consider the location and language of the members you want to reach. Also consider breaking down your promotions by region, so that you are equally targeted to available.e zone.

Be strategic with your next choice. For example, that the use of job functions vs. job titles can result to greater reach and higher click-through-rate (CTR).

Website redesigns are tools that can help you add or include existing customers already appointed members. Audience outreach can help you reach a wider audience, which is especially effective for promoting awareness.

Remember not to overdo it. The more audience parameters you add, the less your audience will be.

And be sure to restart the ads. Research shows that re targeted ads — ads appearing multiple times to the same member are 70% more likely to convert and have higher CTR on average.

Facebook said their main purpose is to help growing businesses. Especially small entrepreneurs who sell goods and services in limited ways but also have the potential to enter the global market. In this case, countries like Bangladesh are also part of their plan.

During a day-long program at APC’s press day at Singapore’s Singapore office, top social media executives said many small and medium entrepreneurs have unique ideas. But they do not have the ability to promote traditional media.

They claim that Facebook is working to grow businesses worldwide. Karen Tao, head and vice-president of the Asia-Pacific business group on Facebook, said Facebook is currently supporting 14 million business people globally.

Facebook is helping local entrepreneurs find opportunities internationally, he said.

Referring to a survey, he added that one in three women and one in 10 women entrepreneurs in the Asia-Pacific region are using Facebook to develop businesses.

Karen claims these women have a positive outlook on the future business and are developing fast.

James Tan, director of product marketing for the Asian Pacific region in the region, said countries like Bangladesh are also part of their plan.

At the beginning of the day, Dan Neary, vice president of the region for the world’s largest social network, said they were working on a number of new issues, prioritizing local businesses.

According to him, Facebook Pay and Digital Wallet Calibra will be leading the market in the coming days.

The financial services media is under the control of Calibra Facebook. This will allow people to enter and participate in the Libra network.

Digital wallet Calibra is set to launch for blockchain technology-driven new global currency Libra. It will be possible to pay for tea or coffee or local travel bills without cash.

This digital wallet will be available as Messenger, WhatsApp and standalone app. The app is expected to launch by 2020.

The Facebook pay will be available on Facebook and Messenger in the United States for donations, video games, ticket purchases and person-to-person payments.

Dan Neary said that at present, 100 million people do not have access to financial services. We have targeted these huge people.

In various presentations, Facebook has shown that the demand for the use of messaging platforms is increasing compared to open platforms around the world. Because of this, Facebook is working on the development of this messaging platform using WhatsApp and Messenger in different countries.

Facebook has launched business in eleven countries in the Asia-Pacific. This business will be expanded in other markets as well.

According to Facebook officials, e-commerce has now become a social business in the area. In that case, we are using this medium to connect entrepreneurs and entrepreneurs. Social businesses are evolving.

James Tan also claims Facebook is working in the fight against terrorism and social crime.

Already, 17 lakh 20 thousand fake accounts have been closed in the first four months of this year. In addition, 62 million posts on suicide have been removed from Instagram.

Facebook plans to organize 20 million training in 2020 to reduce harassment.

Due to the huge popularity of social media, it is not limited to personal use only. Rather, it is notable for its commercial and institutional use. If you run a business, social media can be a great medium for your campaign. For this, there are arrangements for keeping business accounts on various platforms including Facebook, Instagram, Twitter, Google Plus, LinkedIn. This year’s article on how social media can be used to grow your business. No specific platform was emphasized here. There are some general suggestions.

Be thoughtful about who you want to run your business campaign with.

The range of social media is huge. They have users of different ages but their needs do not go with your product or service. So plan exactly what kind of customers you want to attract. If you have trouble deciding on this, arrange for a survey or survey. Remember that investing in social media is a kind of business investment for you.

Focus on building a brand.

We have a good idea about the names of certain products or services. This good idea works even if we don’t know the organization associated with that product or service. Here is the importance of branding.

Just like the rest of the ten other businesses on social media, just post something interesting to followers, not just your business. Let’s say you sell sarees. In this case, by posting a picture with the price of saree, please publish an article about how saree looks good on any occasion. Or make a video where a saree designer shows up to do his work. Create content like this and share it with followers. This means your contacts will not be limited to the business of sarees. Instead, you can build a brand by focusing on the saree.

Speak in Customers’ Languages

The use of formal language in business is noteworthy and expected. But on social media, most people are in a light mood. So, speaking in the Syriac language is less. Consider this in your business campaign.

Find out how your followers talk about social media. Have ideas about their likes and dislikes. Accordingly adjust the status of your business page in different content languages, including images, videos.

Listen to customers.

Social media is a kind of free customer service. So take seriously the comments your followers make on the content of your business page. Even if someone speaks negatively, understand the problem and take necessary action. It is important to try to give the best possible help when someone is having problems.

Give regular updates.

You have to spend time on social media for business promotion. This does not require posting hourly content. Update your business page at a certain time – when most of your followers are active.

In today’s era, it is very important to have an Instagram marketing strategy. Instagram is a place. With over a billion monthly active users (as of June 2018 data), Instagram is one of the most important platforms for companies large and small. This is why it is important to have an Instagram marketing strategy.

Photo sharing apps can be a burden or benefit to your organization. It is up to you to develop an Instagram strategy for your business that will help you attract new customers. In this post, five strategies for finding, attracting and transforming potential leads for trusted customers are presented.

To convert your account to a Business Profile, you need to link it to your Facebook Fan Page.

Tap the gear icon on the Instagram app. Then click on “Switch to Business Profile” and connect to Facebook.

When you’re ready for technical issues, add your contact information. You can enter your phone number, physical address or email.

Your profile on Instagram is a place where you can place a link on your website or landing page. Creating a dedicated landing page just for your Instagram activities is a great way to measure the impact of your promotions. With Google Analytics, you can find out the number of visitors, time on site, bounce rate and more.

Instagram has made the use of hashtags popular. These are now one of the essential features of the stage. You can add up to 30 hashtags per post, and it matters what you choose. There are three main strategies for selecting the right hashtag:

Use popular hashtags that are already searched on Instagram – there are trending trendy hashtags that people can look like #Love, #Instagood or #PhotoPhoto;

Specific research hashtags for your business – You’ll probably get less followers, but they’re more interested in what you have to pay;

Use hashtags designed to attract new followers like #Like or #Follow. I strongly advise you not to use this method. You can quickly build a huge follower base, but users will not be involved with your brand. Quality beat when it comes to creating Instagram growth strategies. It’s good to have a small number of followers, but there are followers who are actually responding to your proposal.

Develop Instagram tactics to get followers. Build relationships with other users by liking other people’s posts and leaving comments. Stay connected to other users as this will help you grow your own followers.

How to find new followers? Here are some useful techniques to do this:

Connect your Instagram account to Facebook. First, you can enable cross-reference photos and stories on both platforms. Second, you’ll see who among your Facebook friends is using Instagram. They will also receive a notification that you have joined the social platform, so they can immediately follow you on Instagram;

Find influencers and companies in your niche. Follow them and engage with your followers. If someone is already interested in a similar product, they will probably be interested in you;

Follow hashtags related to the industry. Instagram gives you the opportunity to follow specific hashtags, not just profiles. Find hashtags relevant to your industry and try to reach out to a community interested in a given topic.

Take part in social media. This Instagram strategy will not only help you gain new followers but make your company socially responsible. From a public relations standpoint, it’s like winning a gold medal at the Olympics. Create consistent Instagram content.

Instagram is a visual platform, so you should pay attention to the content you post. It’s important for the Instagram strategy to align your posts with your overall brand defects.

Let’s start with asking the question what does business growth mean?

A pretty straightforward answer would be a business that is expanding or growing in one or more ways. And growth is fundamental to a business’ survival.

Most businesses that start off do not survive long enough. Roughly 66% of businesses survive their first two years in operation, about half make it to the 5 year mark, and just 33% will celebrate their 10th anniversary.

Importance of business growth

A concrete growth strategy is more than a marketing strategy. It’s important to understand your stages of business growth and when you are transitioning to a new stage. And each stage requires specific actions to be taken. If you don’t take specific actions while in each stage then you will deteriorate. 

Five stages of small business growth

Stage 1. Existence

This stage is all about the specific questions you ask yourself such as:

– Can I get customers and deliver a product?

– Do I have the ability to get started with the required capital?

– And do I have the money to sustain my business before break even?

The main goal of this stage is to make sure that your business can exist to survive to the next stage.

Stage 2. Survival

This stage is all about financial survival since you’ve already figured out you can get customers, and you can deliver the product/services. But the most important question is asking yourself, can I do it profitably?

– Can I generate enough cash-flow to break-even?

– Manage repair, maintenance, supplies, and replacement of obsolete equipment?

– Can I generate enough income compared to my costs incurred to stay afloat?

This is the stage where the business provides a salary or pays for the owner’s lifestyle but never goes beyond that. While this may seem satisfactory at a personal level, it’s very vulnerable.

As a business owner you should now aim to grow in profitability to get to stage 3.

Stage 3. Success

Reaching this stage means that you have the financial health. You are profitable meaning you have surplus. This is a stage you can stay in indefinitely.

Your business is making money. The stakeholders or owners are getting paid. You are stable enough to handle fluctuations in the market, including exigencies and financial setbacks. 

This is the stage where you have some professional staff coming on board (or capable of outsourcing). You will have employees dedicated to doing certain roles such as accounting, sales, admin etc.

Stage 4. Take-off 

If you have chosen ‘business growth’ as a vision then this is the stage to hit. The focus of this stage is to have financial growth including income and profitability. In order to get to this stage and succeed you must master delegation. You will have to continue to add levels of management to watch over each part of the business. Your team will have to manage cash flow and staff with accuracy. If you maintain this stage then you can enter stage 5.

Stage 5. Resource Maturity

Your management is mature and experienced. Your business has the ability to get into detailed operational and strategic planning. You can learn more about this stage in the HBR article.

Two factors that determine success or failure while moving through the stages:

a. Business factors

b. Owner factors

Business factors are:

– Cash and borrowing power

– Quality of hires and the number. Levels of staff and management

– The systems you have in place to keep the business operating at peak.

– Customer relations, market share, supplier relations, and distribution process.

Owner factors are:

– Owners strong vision or goal

– Owners ability to do the important tasks in running the business such as marketing, sales, production and the like.

– Owners managerial ability, competency on delegation.

– Owners strategic ability — Looking beyond daily operation. Recognising where you shift focus and motivation. Identifying strengths and weaknesses and where you want to go.

Tips to boost your business growth:

– Hire the right people

– Reduce your risks

– Be adaptable

– Focus on customer satisfaction

– Create your social profile and interact

Keywords	Monthly search volume	Mentions in top 20	Visibility score
Social media marketing	1900	26	130%
Social media marketing strategy	110	7	35%
Social media marketing tools	30	8	40%

Source: Google Keyword Tool | Ubersuggest

Note: Search results for Bangladesh region have been calculated above. 

Social media marketing is the fastest growing trend in the history of the business world. It wouldn’t be wrong to say that social media marketing has grown more rapidly than the internet itself.

Social media marketing is a powerful way for any size business to reach prospects and the end customers. Your customers are already interacting with your brand through social media even though you’re not speaking to them directly and in person. Your customers are connected to various social media platforms such as Facebook, Twitter, Instagram, Pinterest and the like.

Clearly, you’re missing out on great remarkable marketing success that social media can bring to your business by creating dedicated brand advocates. Also driving leads and sales.

Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your business marketing goals and branding goals.

Social media marketing includes activities like posting text updates, images, video and other content that drive audience engagement as well as paid social media advertising.

Social media marketing can help with a number of goals such as increasing website traffic, building conversions, raising  brand awareness, creating brand identity, positive brand association, improving communication and interaction with key audiences. The bigger and more engaged your audiences are on the social media networks the easier it will be for you to achieve every other marketing goal on your list.

Social media marketing strategy results in improved sales to your business and increases your exposure to new potential customers. It also helps to grow business partnerships and develop loyal fans as the business matures with the passage of time.

One of the greatest advantages of social media marketing than the traditional form of marketing of print advertising is that the social media platforms provide social media marketing tools that offer insights into the consumer behaviour to understand the areas of improvement for your business.

Social media marketing is an ever growing market for online businesses. After all, according to Sprout Social, a social media management company founded in 2010, cites that social media directly influences 74% of the consumers buying decisions worldwide. Various social media marketing platforms can act as brand builders which will influence long term brand loyalty and traffic as well as immediate click throughs.

Making sure to post on social networks where your demographics are active is an important thing to consider in your social media marketing strategy. 

Social media posts provide an opportunity for the target audiences to find your new product, services or web content through clicks. And because those posts primarily show up in the feeds of the followers and people interested in your product, that means the traffic is relevant and well targeted. 

It won’t just boost your traffic numbers but also attract the right kind of audience your business is looking for.